A lifetime would not be enough to read the contents we receive in a single day. So we must sort and select them.
Keeping an effective memory of your brand can make and ambassador of your customer. Only if stable, no-frill and relevant communication keeps it alive.
Digital marketing and active marketing must go in parallel, without overlapping their deadlines and priorities.
A good list of contacts must be valued as a corporate asset, possibly the main asset. It should be valued and depreciated into a balance sheet as you’d do with a machine tool!
It is a complex mmoment, the challenges are many and for this reason it is time to choose a new road. New techniques, new ways to live in the environment that surrounds us and that changes around us
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