Paolo Tacconi - Valuelead

7 March 2022 News, Sales Paolo Tacconi

The “as a service” sales marketing service is launched ValueSales for accelerated growth of scale-up tech and B2B service companies

Milan, Italy Valuelead announces the launch of the Marketing and Sales As a Service ValueSales service, the innovative outsourcing service that allows all B2B companies to use the best digital resources to increase their effectiveness on the market. Using content marketing, advertising, digital programming and the exclusive YourWOO software in “as a service” mode, all […]

28 February 2022 Marketing, News Paolo Tacconi

Relevance: The First Rule Of B2B Communication

In one day we receive much more information than a person received a hundred years ago in his entire life. A lifetime would not be enough to read all these contents. Legitimate defenseBy force of circumstances we have to defend ourselves. We have all become expert information selectors. In a fraction of a second we […]

15 February 2022 Marketing, News Paolo Tacconi

Word-Of-Mouth: Two Rules And A ‘Miracle’

Needless to call it word-of-mouth. ‘Spread the word’ is fine. It is one of the best marketing tools, even if it is the oldest and the least expensive. But are we sure it always works? Yesterday I was stopped by a person. The battery in his car had run out and he asked me if […]

15 January 2022 Marketing Paolo Tacconi

Marketing-As-A-Service. Why not?

If I can, I’ll go to the gym tonight. I have a subscription, one of the many subscriptions that I find every month on my credit card statement: Netflix, Spotify, the PC antivirus … I go to the gym because there I can choose from the latest equipment, I find expert staff, I meet other […]

15 December 2021 Sales Paolo Tacconi

Networking? Yes please. But then?

I find them in the most unexpected places: in the pocket of the jacket I wore the last time at the Congress or in a pocket of the 24 hour with which I went to the Fair; they pop up dusty in a corner of the desk… These are the business cards I collected when, […]

12 November 2021 News Paolo Tacconi

The Way To Go, Together

Our time is complicated, the challenges are many and for this reason it is time to commit to understanding the way to go. New techniques, new ways to live in the environment that surrounds us and that continues to change around us. Big companies are getting bigger and small and medium-sized companies have more and […]

28 October 2021 Marketing Paolo Tacconi

A Signature Strengthens The Brand, But …

‘I’: two letters next to each other on the keyboard. The monosyllable we pronounce most often. Yet many are afraid to use it in marketing communication. There has been no doubt since social media has existed: at the center there are people who communicate with people. The brand enters this conversation but on tiptoe and […]

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The “as a service” sales marketing service is launched ValueSales for accelerated growth of scale-up tech and B2B service companies