Category: Marketing

When potential customers start looking for the services your company offers, the first place they look is online. That’s why all your sales and marketing efforts must work in parallel, on every single digital channel. After all, the online customer journey is made up of the sum of many parts: SEO, content, targeting, accessibility, coding […]

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One of the most efficient tools to make room in the B2B market, data in hand, is the evergreen email marketing. Even today, emails are the favorite channel of 9 out of 10 professionals (Content Marketing Institute, 2020), thanks also to the average levels of CTR (Click-through rate, a measure for the effectiveness of online […]

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In one day we receive much more information than a person received a hundred years ago in his entire life. A lifetime would not be enough to read all these contents. Legitimate defenseBy force of circumstances we have to defend ourselves. We have all become expert information selectors. In a fraction of a second we […]

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Needless to call it word-of-mouth. ‘Spread the word’ is fine. It is one of the best marketing tools, even if it is the oldest and the least expensive. But are we sure it always works? Yesterday I was stopped by a person. The battery in his car had run out and he asked me if […]

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