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27 October 2022 Marketing, News Sebastian Schulten

How much are you ready to start B2B digital marketing?

When potential customers start looking for the services your company offers, the first place they look is online. That’s why all your sales and marketing efforts must work in parallel, on every single digital channel. After all, the online customer journey is made up of the sum of many parts: SEO, content, targeting, accessibility, coding […]

12 September 2022 Marketing, News Sebastian Schulten

B2B marketing still needs effective email marketing

One of the most efficient tools to make room in the B2B market, data in hand, is the evergreen email marketing. Even today, emails are the favorite channel of 9 out of 10 professionals (Content Marketing Institute, 2020), thanks also to the average levels of CTR (Click-through rate, a measure for the effectiveness of online […]

28 February 2022 Marketing, News Paolo Tacconi

Relevance: The First Rule Of B2B Communication

In one day we receive much more information than a person received a hundred years ago in his entire life. A lifetime would not be enough to read all these contents. Legitimate defenseBy force of circumstances we have to defend ourselves. We have all become expert information selectors. In a fraction of a second we […]

15 February 2022 Marketing, News Paolo Tacconi

Word-Of-Mouth: Two Rules And A ‘Miracle’

Needless to call it word-of-mouth. ‘Spread the word’ is fine. It is one of the best marketing tools, even if it is the oldest and the least expensive. But are we sure it always works? Yesterday I was stopped by a person. The battery in his car had run out and he asked me if […]

15 January 2022 Marketing Paolo Tacconi

Marketing-As-A-Service. Why not?

If I can, I’ll go to the gym tonight. I have a subscription, one of the many subscriptions that I find every month on my credit card statement: Netflix, Spotify, the PC antivirus … I go to the gym because there I can choose from the latest equipment, I find expert staff, I meet other […]

28 October 2021 Marketing Paolo Tacconi

A Signature Strengthens The Brand, But …

‘I’: two letters next to each other on the keyboard. The monosyllable we pronounce most often. Yet many are afraid to use it in marketing communication. There has been no doubt since social media has existed: at the center there are people who communicate with people. The brand enters this conversation but on tiptoe and […]

Category: Marketing