Author: Sebastian Schulten

When potential customers start looking for the services your company offers, the first place they look is online. That’s why all your sales and marketing efforts must work in parallel, on every single digital channel. After all, the online customer journey is made up of the sum of many parts: SEO, content, targeting, accessibility, coding […]

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One of the most efficient tools to make room in the B2B market, data in hand, is the evergreen email marketing. Even today, emails are the favorite channel of 9 out of 10 professionals (Content Marketing Institute, 2020), thanks also to the average levels of CTR (Click-through rate, a measure for the effectiveness of online […]

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